I chose to add images to the cover page that elicited a sense of spunk that the record store contains itself. They were mostly from 1980s European bands, which is a large component of what the store held and sold (though they maintained records from various genres). I felt that this form of visual rhetoric would serve as a general idea for the reader of what to expect to read. Additionally, I geared towards language that was built on a persuasive tone (as the audience was intended to be anyone interested in new, niche spots in the city). However, a requirement in the rubric for the assignment was additional research in the location itself beyond a physical visit (secondary research). To do this, I looked into the history of music in Florence beyond 1980s rock. I learned that the bedrock of music in Florence (for it is a city where you can walk by public, classical music performers every 5 minutes) stemmed all the way from DaVinci family times. This research adds a sense of credibility (ethos) to the paper that situates me as a trustable source for those looking for cool musical spots in the city of Florence.